Check it out:Īctor and adventurer, Ross Thomas and Derek Hill, a former Formula 3000 driver, star as the drivers and ‘explorers’ in a series of films showcasing the ATS in unusual and spectacular driving conditions. The premise, as illustrated on their website they have developed the greatest luxury sedan that is “Setting the standard in every corner on earth” and to prove it they are going to drive the ATS on some of the toughest road conditions in amazing parts of the world. Its marketing pitch – Cadillac ATS vs the World. One recent advertising campaign comes from automotive giant, Cadillac its latest high performance car, the Cadillac ATS. Often times, famous actors will be paid to star in the advertisements or great directors are brought in to create advertising masterpieces. But simple advertising is no longer enough, to grab a consumer’s attention, the advertisement must be unique, witty, and grab your attention. With the increasing variety of cars entering the automotive market, car companies are investing more time and energy into more captivating advertising campaigns.
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